As we look toward the way forward for stories, it is obvious that many big, national stories brands are here to paste around.
But what about local news? Local papers,list of radio stations, and TV affiliates are the ones that might be most easily disrupted by changes in technology and advertising. What replaces them as they’re going away?
One speculation — discussed here before by co-worker Nicholas Carlson — is that Facebook’s news feed could take over their responsibilities.
In a recent Adage poll, folk said the 2 most important reasons they subscribed to local papers were for local news and chits. Well, Facebook already aggregates and distributes both these.
Rather than requiring a local newsroom to present local news and events, your friends — and Facebook’s routines — could do it for you, complete along with photos, videos, for example.
Rather than purchasing classified ads and placing coupons in local papers, businesses could buy Facebook advertisements, targeting them based on your geography, and even much more particularly than that. And when Facebook rolls out Groupon-style “deals,” businesses could buy those, too.
The question, then, becomes : If Facebook is preparing and presenting this information to you, who’s writing it in the first place? Who’s covering local city council meetings? Who is covering crime and car crashes and obituaries and new business openings?
The answers will change.
In the littlest of towns, maybe some of that sort of journalism will get more of a pastime than a profession.
There are thousands of glorious neighborhood blogs out there today, written just for kicks. And it does not even need to be an article. If a local economy closed, you will find out about it from a friend’s standing update just as easily as from a newspaper. And that was a lot less expensive to supply.
Additional info might be disseminated from official agencies and companies to folks, through tools like Facebook, instead of being rephrased by someone between. (And governments and firms will seek more feedback immediately, too.) This will not be the only real way it happens, but it will most likely happen more.
Folks will have to learn how to trust different news sources differently, and to hold folks accountable for their statements — how they already do. Officers and companies must learn how to communicate better. And folk will have to learn to search out different stories sources for different topics. But the world isn’t going to break up, and folk will figure out how to make it work.
O.K, this sounds drastic. The actuality is that change will take a long time, and will definitely be more subtle. Heck, by the time your local paper folds, Facebook’s reign as the social networking king may be over, and there might be even more recent, better tools for stories distribution.
But the massive idea is still valid : Local stories distribution is sure to change, as last century’s economics stop working. And Facebook’s stories feed — already seen by hundreds of millions of folks — could play a big role in the future of news.
Facebook is one of the biggest web sites in the world, with more than five hundred million monthly users. The site was started in 2004 by founder and Head honcho Mark Zuckerberg when he was an undergraduate student at Harvard.
Since September 2006, anyone above the age of 13 with a good e-mail address can join Facebook. Users can add “friends” and send them messages, post announcements, and update their personal profiles to inform friends about themselves.
The name of the service springs from the colloquial name for the book given to scholars at the beginning of the academic year by university administrations in America. The objective of the book is to help scholars to start to know each other better as reported tagza.com.